Messe Dusseldorf GmbH

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Solutions Used

Exhibitor surveys

Visitor surveys

Customer surveys

About Messe Dusseldorf GmbH

With more than 800 employees organizing over 50 trade fairs and 70 events annually, Messe Dusseldorf is one of the most successful trade fair organizers in the world. The company has a broad international presence with 77 foreign representatives for 141 countries, and in total offers more than 17 exhibition halls and over 305,000m2 of exhibition space.

In order to provide its customers with the best possible platforms for their success and improve the quality of its fairs and events, Messe Dusseldorf conducts exhibitor and visitor surveys for both domestic and international trade fairs.

Surveys Before evasys

Different professional service providers were commissioned for the exhibitor and visitor surveys subject to the location of the event. Consequently, data was not centralized, analysis was difficult, and this approach was a particular problem for international events. Messe Dusseldorf also wanted ownership of its data, and to keep that data within its organization.

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"With evasys’ managed hosting service we do not have to invest resources in system provision and maintenance. The data sovereignty in Germany played a decisive role in choosing evasys."

– Cécile Felicitas Virnich, Market Research, Messe Düsseldorf GmbH

Surveys with evasys

Since 2016, Messe Dusseldorf has conducted its surveys with evasys. The different customer groups (exhibitors and visitors) can now be surveyed in different mediums with paper, online, and kiosk-mode surveys to increase participation, and with all data capture centralized. This has made analysis far easier, and the quality and reliability of the data much improved.

With evasys, Messe Dusseldorf now gather its feedback in multiple languages, including German, English, Russian, Chinese and Turkish, and still enjoys centralized data capture and analysis. The managed hosting service from evasys has also saved Messe Dusseldorf on resources as they no longer need to provide or maintain their own servers. Tasks including monitoring, backups, import fixes, updates, upgrades –evasys handles it all, so Messe Dusseldorf can concentrate on what matters.

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"When we chose evasys, we chose not only for the software, but because the company has years of great international experience."

– Cécile Felicitas Virnich, Market Research, Messe Düsseldorf GmbH

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